Some Products Can Be Classified as Either a Business or a Consumer

question 137

Multiple Choice

Some products can be classified as either a business or a consumer product depending on _____.

• A) the type of product/service
• B) the cost of the product/service
• C) who buys the product/service and why
• D) where the product/service is sold

Understand various pricing strategies and their ethical implications.

Recognize the role of marketing in maintaining ethical standards and the impact of its deviation.

Define social responsibility and distinguish between its different forms.

Comprehend the advantages and challenges of self-regulatory programs in enforcing marketing ethics.