The Two Basic Types of Sampling That Marketing Researchers Use

question 93

Multiple Choice

The two basic types of sampling that marketing researchers use are

• A) random and nonrandom.
• B) probability and nonprobability.
• C) stratified and quota.
• D) even and odd.
• E) planned and spontaneous.

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Definitions:

Gasoline

A petroleum-derived flammable liquid primarily used as fuel in internal combustion engines.

Tax Per Unit

A levy imposed by a government on each unit of goods or services sold.

Buyers

Individuals or entities that purchase goods or services from the market for consumption or use.

Tax

Mandatory financial charges imposed by a government on individuals, corporations, or additional legal entities to fund public expenditures.