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Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would wantto position the vehicles
Attitude-Behavior Consistency
The extent to which an individual's attitudes are reflected in their actual behaviors.
Abstract Concept
An idea that does not have a physical form or is not concretely observable.
Predictive Value
The extent to which a score or measurement can accurately forecast or predict a specific outcome.
Attitude-Behavior Consistency
The degree to which a person's convictions are faithfully reflected in the way they act across different scenarios and over time.
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