PepsiCo Has a New Flavor of Soft Drink That It

question 45

Multiple Choice

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to PepsiCo when testing the new soft drink?

• A) There are research and audit services available.
• B) Retailers would be cooperative.
• C) Testing efforts would not be easily jammed by competitors.
• D) Tourism is a major industry in the area.
• E) The city has stable year-round sales of soft drinks.

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Definitions:

Tobacco Industry

The sector of the economy engaged in the production, marketing, and sale of tobacco and tobacco products, historically associated with significant health controversies and lawsuits.

Labor System

An organized framework defining the manner in which labor is structured and utilized in an economy or society, including systems like slavery, serfdom, and wage labor.

African Slave Trade

The forced transportation and sale of African people to serve as slaves in various parts of the world, particularly in the Americas, from the 16th to the 19th century.

English Settlement

The establishment of communities and colonies by English people or under the auspices of England in foreign territories.