Public Relations Is Communication in News Story Form About an Organization

question 135

True/False

Public relations is communication in news story form about an organization, its products, or both that is transmitted through a mass medium at no charge.

Understand the significance of consumer feedback and testing in new product development.

Identify the roles of innovators, early adopters, early majority, late majority, and laggards in the adoption of new products.

Comprehend the methods and benefits of diversifying product lines and entering new markets.

Acknowledge the high failure rate of new products and strategies to mitigate risk.