Which of the Following Members of a Creative Team Is

question 49

Multiple Choice

Which of the following members of a creative team is responsible for developing the copy spoken by an imaginary persona?

• A) The layout artist
• B) The creative director
• C) The copywriter
• D) The graphics artist
• E) The art director

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Definitions:

Complex Information

Detailed or intricate data or knowledge that may be challenging to understand or interpret.

You-attitude

A communication approach focusing on the audience's perspective and interests.

Reader Receives

The process by which the audience perceives and interprets written or spoken messages.

Goodwill

An intangible asset representing the value of a business's reputation, brand, and ongoing customer loyalty.