Advertisers Who Want to Reach Several Regions or an Entire

question 68

Multiple Choice

Advertisers who want to reach several regions or an entire country use a _____ media plan and this may call for network TV and radio,newspapers,and the Internet.

• A) regional
• B) national
• C) local
• D) international
• E) global

---

Definitions:

Goodness-of-Fit Test

A statistical test used to determine if a set of observed data matches the expected distribution.

Probability Distribution

A mathematical function that provides the probabilities of occurrence of different possible outcomes for an experiment.

Chi-Square Goodness-of-Fit Test

This statistical test evaluates if there is a significant difference between observed frequencies and expected frequencies in one or more categories.

Two-Tail Test

another way of conducting hypothesis testing that checks for the possibility of both positive and negative differences.