Which of the Following Terms Refers to the Concept of How

question 65

Multiple Choice

Which of the following terms refers to the concept of how many people an ad "sees" rather than the other way round?

• A) Opportunity to see
• B) Target market
• C) Audience
• D) Exposure value
• E) Attention value

---

Definitions:

Production Capacity

The maximum amount of work or products a facility can produce over a given time period, crucial for planning and meeting demand.

Inventory

The quantity of goods or materials on hand at a particular time, held by a business to support production or meet customer demand.

Predictable Variability

Predictable variability refers to fluctuations in data, processes, or systems that, although variable, can be forecasted or anticipated based on historical patterns.

Trade Promotions

Marketing activities executed to increase product demand, typically through discounts or special offers to retailers or wholesalers.