What Is Meant by a Marketing Information System

question 70

Multiple Choice

What is meant by a marketing information system?

• A) It is a sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
• B) It is a system used to make sure that none of the steps in the marketing research process is ignored.
• C) It is a hierarchical chart system used for categorizing the relevance of different types of data.
• D) It is a system used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
• E) It is a set of procedures used for gathering information and converting it into secondary data.

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Definitions:

Streamline

To simplify or reorganize a process or system to make it more efficient and effective.

Internet Use

The act of utilizing the global network of computers to access information, communicate, perform tasks, or engage in entertainment.

Business Cycle Management

The practice of adjusting strategies and operations of a company in anticipation of or in response to economic expansions and contractions.

Customer Relationship Management

A strategy for managing a company's interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.