Briefly Describe the 4Ps of Marketing

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The Answer is Companies have many strategic options they can employ to enhance the product/service concept and effect marketing exchanges (make sales). Marketers categorize these options under four headings: (1) product, (2) price, (3) distribution, and (4) communication. The way the marketer mixes and blends these different elements creates the company's marketing strategy-often called the marketing mix. For convenience, marketing educator E. Jerome McCarthy developed a mnemonic device to help recall these four functions: product, price, place, and promotion-or the four Ps (4Ps).
Explanation: Many firms supplement (or replace) their advertising with various public relations activities such as publicity (news releases, feature stories) and special events (open houses, factory tours, VIP parties, grand openings) to inform various audiences about the company and its products and to build corporate trustworthiness and image.

Briefly Describe the 4Ps of Marketing

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