Which of the Following Product Promotions Will Reinforce Consumer Habits

question 7

Multiple Choice

Which of the following product promotions will reinforce consumer habits and increase brand loyalty?

• A) For every jar of coffee a customer purchases, he or she gets another free.
• B) A sales clerk gives out free samples of mustard sauce at the supermarket.
• C) An advertisement demonstrates the superiority of one brand of beer over another.
• D) A vacuum cleaner salesperson offers to clean the carpet at a customer's house.
• E) A new brand of soap offers a discount to lure customers away from an established brand.

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Definitions:

Relaxation

A state of being free from tension and anxiety.

Rewarding

Rewarding is providing a positive response to a behavior, action, or effort, encouraging its recurrence and reinforcing the behavior.

Cope

The ability to effectively deal with and manage one's feelings and reactions to problems or challenges.

Fear

An emotional response to perceived threats or danger, leading to physiological changes and behaviors aimed at avoiding or confronting the threat.