Which of the Following Statements About Deceptive Advertising Is True

question 14

Multiple Choice

Which of the following statements about deceptive advertising is true?

• A) Deceptive advertising helps establish long-term consumer confidence in the product being advertised.
• B) Puffery becomes deceptive when taken literally.
• C) Under current advertising law, puffery includes product claims that are factually false.
• D) Puffery in advertisement enhances brand value.
• E) Nonproduct facts are rarely used in deceptive advertising.

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Definitions:

ASVAB

The Armed Services Vocational Aptitude Battery, a test used by the U.S. military to determine qualification for enlistment and job placement.

Power Tests

Tests designed to measure the limit of a person's ability or the highest level of skill, knowledge, or capability that an individual can perform without time pressure.

Composite Scores

Aggregate scores calculated by combining the scores from multiple assessments or tests to provide a single overall score.

Holland Codes

A theory of careers and vocational choice based upon personality types, formulated by psychologist John L. Holland; often used for career counseling.