Ensuring the Various Marketing Mix Elements Such as Advertising Direct-Response,sales

question 18

Multiple Choice

Ensuring the various marketing mix elements such as advertising direct-response,sales promotions,and the like,work together is referred to as _____.

• A) viral marketing
• B) one voice
• C) advertising
• D) partnership
• E) coordinated marketing communications

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Definitions:

Profit

The income earned when the total revenue from business activities is higher than the combined expenses, costs, and taxes necessary for those activities.

Proportions

The relationship between parts and a whole in terms of size, quantity, or degree.

Factor 2

A component or element that contributes to a particular result or situation.

Profit

The financial gain obtained when the amount earned from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.