A Key Objective That Marketing Managers Need to Attain to Effectively

question 130

Multiple Choice

A key objective that marketing managers need to attain to effectively position brands,products and/or services is:

• A) Build the message around product and/or service features and attributes
• B) Support the product and/or service and its delivery to the marketplace
• C) Understand the customers to be targeted
• D) Deliver a positive purchase experience
• E) All of the above

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Definitions:

Architecture Neutral

A term describing software that can run on any hardware platform or operating system without modification.

CPUs

Central Processing Units; the primary component of a computer that interprets and executes instructions from software and hardware.

Application Programming Interface

A set of rules and protocols that allows different software applications to communicate with each other.

Documentation

Description of the technical details of the software, how the code works, and how the user interacts with the program; in addition, all the necessary user documentation that will be distributed to the program’s users.