An Organization with Twenty People Developing Sales and Operations Plans

question 25

Essay

An organization with twenty people developing sales and operations plans might receive twenty different proposals. What are some factors an organization might consider when deciding among these alternative plans? Provide a ranking for your factors and support your ranking with examples from recent business news media.

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Definitions:

Television Commercial

A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.

AIDA Model

A common model of the series of mental stages through which consumers move as a result of marketing communications.

Intention, Action, Interest

This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).

Think, Feel, Do

A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.