A Primary Application of Functional Theory to the Strategic Positioning

question 38

Multiple Choice

A primary application of functional theory to the strategic positioning of products is:

• A) that everybody uses functional theory for decision making.
• B) in most cases, that a particular function will dominate a consumer's need.
• C) that functional theory is more valid and reliable as a predictor of consumer needs than other models.
• D) harmful to the development of favourable product associations.

---

Definitions:

Statistical Analysis

The process of collecting, examining, interpreting, and presenting data to discover underlying patterns and trends.

Academically

Relating to education, schooling, or scholarly activities.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of humans across eight stages over the lifespan.

Initiative Versus Guilt

A stage in Erik Erikson's psychosocial development theory, occurring between the ages of about 3 and 6, where children begin to assert their power and control over the world through directing play and other social interactions.