When Is Cognitive Dissonance MOST Likely to Occur

question 61

Multiple Choice

When is cognitive dissonance MOST likely to occur?

• A) during the pre-purchase stage
• B) decreases if the product does not have the desired features
• C) when there is a balance between attitudes, beliefs, and knowledge
• D) as the cost and complexity of the purchase increases

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Definitions:

Repudiated

Refused to accept or be associated with; rejected or denied the validity or authority of something.

Contract

A lawful pact made between two or more parties, which can be upheld by legal means.

Repudiated

The act of rejecting or disowning a contractual obligation or agreement, often leading to termination of the contract.

Merchant

A business or individual engaged in the trade of goods, services, or commodities for profit.