What Is a Major Benefit of Test-Markets as a Quantitative

question 67

Multiple Choice

What is a major benefit of test-markets as a quantitative forecasting method?

• A) They provide realistic information on actual purchases rather than intent to buy.
• B) They are quick and provide salespeople with an opportunity to explain their markets.
• C) They are effective in situations with stable customer demand and environmental conditions.
• D) They are useful for long-term predicitions.

---

Definitions:

Experience of Emotion

The complex, subjective feeling states that arise from cognitive and physiological reactions to stimuli, often associated with mood, temperament, personality, and motivation.

Subjective Well-being

An individual's personal assessment of their overall happiness and life satisfaction.

Personal Perception

Personal perception refers to the way an individual interprets and understands their sensory experiences and the world around them.

Emotional Occurrence

An event that triggers a significant emotional reaction, emphasizing the impact on personal feeling states.