Match Each Item to the Statement or Sentence Listed Below

question 64

Essay

Match each item to the statement or sentence listed below.
a.promotion
b.AIDA concept
c.personal selling
d.promotional mix
e.advertising
f.sales promotion
g.decoding
h.guerrilla marketing
i.sponsorship
j.ambush marketing
k.pulling strategy
l.pushing strategy
m.marginal analysis
n.selective demand
o.conversion rate
p.cost per impression
q.publicity
r.nonmarketing public relations
-A(n) _____ consists of intensive selling efforts directed at members of the marketing channel.
2.A(n) _____ consists of efforts designed to stimulate final user demand, which then exerts pressure on the distribution channel.
3.is informational, persuasive, and influential in the consumer purchase process.
4.The steps through which an individual reaches a purchase decision are called the _____.
5.A firm trying to link itself with a major international event, even though it isn't an event sponsor, is _____.
6.is a relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity.
7.is the interpersonal influence process involving a seller's presentation conducted on a person-to-person basis with the buyer.
8.Personal and nonpersonal selling are the two components of _____.
9.consists of innovative and low-cost marketing techniques designed to get consumers' attention in unusual ways.
10.is defined as the cost of an ad based on every 1,000 viewers.
11.is any paid, nonpersonal communication through various media.
12.Displays, trade shows, coupons, and samples are all examples of _____.
13.Allocating promotional funds until each additional dollar increment of expense is matched with an additional dollar of incremental revenue is called _____.
14.The desire for a particular brand is called _____.
15.is the percentage of website visitors who actually make a purchase.
16.is the receiver's interpretation of a message.
17.refers to a company's messages about general management issues.
18.Nonpersonal stimulation of demand for a company's product by unpaid placement of significant news regarding the product in some media is known as _____.

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Definitions:

Moratorium

A period of delay or suspension of an activity or a law, often used to refer to a temporary halt in a specific action or decision.

Identity Status Diffusion

A phase in identity development where an individual has not yet undergone an identity crisis or explored meaningful alternatives regarding commitments to career, beliefs, and values.

Psychosexual Development

A Freudian theory that describes how personality develops through various stages of childhood centered around erogenous zones.

Anal Stage

The anal stage is the second stage in Freud's psychosexual development theory, characterized by a focus on bowel control and elimination during toddlerhood.