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What is the process of qualifying a sales prospect?
GAAP's Goals
The objectives of Generally Accepted Accounting Principles, which include ensuring the reliability, consistency, and comparability of financial reporting.
Financial Statements
Documents that provide an overview of a company's financial condition, including income statement, balance sheet, and statement of cash flows.
Pro Forma Numbers
Financial data that projections or estimates are based on, often used to show potential financial performance.
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