Best Buy Rewards Program Tracks Customer Sales and Periodically Issues

question 110

Multiple Choice

Best Buy Rewards Program tracks customer sales and periodically issues coupons to customers based on prior purchases.What kind of marketing is this program classified as?

• A) affinity
• B) database
• C) user segmentation
• D) frequency

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Definitions:

Superior Rectus

A muscle in the eye that controls upward gaze.

Inferior Rectus

A muscle in the eye that primarily contributes to downward eye movement.

Inferior Oblique

A muscle in the eye that contributes to upward and outward movement of the eyeball.

Lateral Rectus

A muscle in the eye that controls lateral movement, responsible for moving the eyeball outward, away from the midline of the body.