SC Johnson Has Developed, "Pledge Wipes", an Ingenious Twist on Their

question 42

Multiple Choice

S.C. Johnson has developed, "Pledge wipes", an ingenious twist on their widely available wood cleaner Pledge. The marketing manager wishes to test market the new product, but he is hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C. Johnson's modification. He opts for test marketing by showing some consumers the new wipes and asking them to rate the product's features. This is a(n) :

• A) controlled test market.
• B) standard test market.
• C) simulated test market.
• D) electronic test market.
• E) None of the above.

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Definitions:

Imbalanced Nutrition

A nutritional state characterized by either insufficient or excessive intake of nutrients leading to health problems.

Enhanced Nutrition

Nutritional strategies or diets aimed at improving health and wellness by ensuring optimal intake of nutrients.

Omega 3 Oils

Fatty acids found in certain fish and plant oils that are important for cardiovascular health, brain function, and reducing inflammation.

Fatigue

A state of extreme tiredness or exhaustion, often resulting from mental or physical exertion or illness.