Emory Vision Center Has a Packet of Information That It

question 20

Multiple Choice

Emory Vision Center has a packet of information that it sends to people who are interested in LASIK surgery.The center also has a doctor available to speak to organizations about how vision can be corrected.In addition,it publishes a newsletter called The Visionary in which it offers family discounts,clarifies patient expectations and notes awards and honors the center receives.The center also manages a web site that contains news on the latest innovative research techniques.Through its communications with current and potential patients,Emory Vision Center is:

• A) Managing internal marketing communications
• B) Resetting customer standards
• C) Managing customer education
• D) Leveraging social media
• E) Creating effective upward communication

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Definitions:

Innovation Group

A team focused on developing and implementing new ideas, processes, or products within an organization.

Organisational Subunit

A smaller, specialized division within an organization designed to carry out specific tasks or functions.

Creative

Pertains to the ability or quality of generating original ideas, approaches, and solutions to problems or challenges.

Debt Financing

Refers to raising funds for company operations or expansion by borrowing money.