Give Three Examples of External Marketing Communications

question 49

Essay

Give three examples of external marketing communications.

Describe the process and rationale behind systematic desensitization as a treatment for phobias.

Understand the concept of avoidance learning and its relation to phobias, superstitions, and obsessive-compulsive behaviors.

Recognize the reasons why certain objects or situations are more likely to become phobic stimuli than others.

Identify the factors that decrease the likelihood of developing a phobia towards a potentially threatening object.

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Definitions:

Work-in-progress

Inventory that includes materials that have been partially processed but are not yet finished goods in the manufacturing process.

Finished Good

A product that has completed the manufacturing process and is ready for sale to customers.

Raw Material

Basic materials extracted from the environment or produced through agriculture that are used in the manufacture of goods.

Character

A qualitative assessment of a borrower's moral and ethical qualities and the likelihood that they will repay a loan.