When Apple First Introduced Its IPhone in the U

question 208

Multiple Choice

When Apple first introduced its iPhone in the U.S.market,it priced it at $600.Several months later,Apple reduced the price to $400.And several months after that,it reduced the price again to $200.What pricing policy was Apple using in its initial price strategy?

• A)introductory price
• B)skimming price
• C)cash discount price
• D)penetration price
• E)everyday low price

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