To Encourage Potential Customers to Buy a Recently-Released Book, Amazon

question 207

Multiple Choice

To encourage potential customers to buy a recently-released book, Amazon.com provides online reviews written by others who have already read the new book. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

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Definitions:

Railroads

A transportation system consisting of a track of rails on which trains travel, used for moving passengers and goods over long distances efficiently.

Dawes Act

A law passed in 1887 that aimed to assimilate Native Americans into US society by allotting individual land parcels to heads of families, stripping away communal tribal land.

Indian Poverty

The state of economic deprivation and lack of access to resources faced by many in India, due to factors such as population density, corruption, and historical inequities.

Tribal Rights

Legal or moral rights recognized for indigenous tribes, including land rights, self-determination, and preservation of culture and language.