Examlex
Which of the following is NOT part of the five-step marketing research process discussed in the text?
Circular Definition
A definition that uses the term being defined as part of its own definition, thus not providing any useful information.
Differentia
The property or set of properties that sets something apart from others of the same kind or category.
Level Of Abstraction
The level of abstraction refers to the degree to which information is generalized or removed from the specific instances, enabling broader or more conceptual thinking.
Referents
The actual thing or concept that a word or phrase refers to.
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