Having Segmented Its Broad Product-Market,Blue Chip,Inc

question 77

Multiple Choice

Having segmented its broad product-market,Blue Chip,Inc.feels that three segments are similar enough that together they can be treated as one large target market and offered the same marketing mix.Blue Chip,Inc.is following the ________ approach.

• A)mass marketing
• B)multiple target market
• C)combined target market
• D)single target market
• E)None of these answers is correct.

---

Definitions:

Inheritance

In object-oriented programming, inheritance is the mechanism of basing an object or class upon another object (prototype-based inheritance) or class (class-based inheritance), retaining similar implementation.

Test Condition

A check to see whether the loop in an algorithm is completed.

Loop Decision

The process within programming that involves executing a set of instructions repeatedly based on a specified condition or set of conditions.

Runtime Error

An error in a program that occurs when a programmer accidentally writes code that divides by zero, a mathematical error.