Which of the Following Tasks Should a Segmenter Be Engaged

question 63

Multiple Choice

Which of the following tasks should a segmenter be engaged in?

• A)assuming a whole market with a similar set of customers
• B)fine-tuning the marketing mix for each target market
• C)merging various submarkets together to satisfy them more easily
• D)selecting a marketing mix that works fairly well with each segment
• E)providing a unique brand name that does not become common

---

Definitions:

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Satisficing

A decision-making strategy that entails searching through the available alternatives until an acceptability threshold is met, rather than seeking the optimal solution.

Problem Frame

A perspective or way of viewing and understanding a problem within a specific context, guiding problem-solving efforts.

Not-invented-here Bias

A cognitive bias in organizations and individuals that undervalues or dismisses innovations or solutions that originated elsewhere.