When Segmenting Broad Product-Markets,cost Considerations Tend to

question 222

Multiple Choice

When segmenting broad product-markets,cost considerations tend to

• A)encourage managers to disregard the criterion that a product-market segment should be substantial.
• B)lead to more aggregating.
• C)be unimportant as long as the segmenting dimensions are operational.
• D)lead to a large number of small,but very homogeneous,product-market segments.
• E)dissuade segmenters from exploring other variables in the market.

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Definitions:

Account Number

A unique identifier assigned to an account that enables transactions and tracking.

Debit

A transaction recorded in accounting that leads to a rise in a company's assets or a reduction in its liabilities on the balance sheet.

Credit

An accounting entry that increases liabilities or equity, or decreases an asset or expense account, on a company's balance sheet.

Posting Reference

An identifier used in journals and ledgers to link transactions, facilitating tracking and cross-referencing between the two records.