When PepsiCo Asked Its Advertising Agency to Develop an Advertising

question 221

Multiple Choice

When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink,it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product.What type of statement was this?

• A)clustering
• B)determining
• C)combining
• D)positioning
• E)qualifying

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Definitions:

Nearest 0.01%

A method of rounding numbers to the closest hundredth of a percent.

Coffee Fund

Informally refers to a pool of money collected for buying coffee or sometimes used as a casual fund for small group expenses.

Allocated

Distributed or assigned for a specific purpose or to a particular person.

Compute

To calculate or process information, often using a computer or mathematical algorithms.