A Company Provides Its Advertising Agency with a Statement About

question 257

Multiple Choice

A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign,and this statement includes a description of the target market,the product type,the primary benefits of using the product,and how this product is different from,and better than,competitive products.What type of statement is this?

• A)qualifying
• B)positioning
• C)determining
• D)clustering
• E)combining

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Definitions:

Prenatal

Pertaining to the period or development before birth.

Moral Emotions

Feelings that relate to society's norms and values, typically involving the welfare of others and guilt, shame, embarrassment, and pride.

Moral Reasoning

The process of determining right and wrong in ethical dilemmas, often examined through various developmental stages.

Guilty

The feeling of responsibility or remorse for some offense, crime, wrong, whether real or imagined.