"Too Much" Aggregating in Market Segmenting

question 182

Multiple Choice

"Too much" aggregating in market segmenting

• A)ignores the criterion that product-market segments should be substantial.
• B)leaves the firm vulnerable to competitors.
• C)is usually not a very serious error because it results in economies of scale.
• D)usually makes segments more homogeneous.
• E)always tends to make the segments heterogeneous.

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Definitions:

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Official permissions or penalties for actions, often used in the context of international relations to enforce laws or regulations.

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The marketing practice of creating a distinctive name, symbol, or design that identifies and differentiates a product, service, or entity from others in the market.