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One of the Three Variables, Which Affect the Rate of Diffusion

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One of the three variables, which affect the rate of diffusion of a product, is the product's degree of perceived newness.


Definitions:

Departments

Distinct areas within an organization, each focusing on a specific aspect of the business operation, such as finance, marketing, or human resources.

Products

Goods or services offered by a business to the market.

Product Costs

The costs incurred by a company to manufacture or acquire a product which include materials, labor, and overhead.

Direct Materials

Raw materials that are directly traceable to the production of a specific good or service.

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