The Aesthetics of a Culture Must Be Taken into Account

question 41

Multiple Choice

The aesthetics of a culture must be taken into account by marketers when:

• A) styling the product and its packaging.
• B) determining the linguistic distance of a culture.
• C) assessing if a culture is individualistic or collectivistic.
• D) trying to quantify the influence media has on the culture.
• E) trying to comply with the rituals of a culture.

---

Definitions:

Salad Bar

A buffet-style table or counter where various ingredients for custom-made salads are available for self-service.

Overjustification Effect

The phenomenon where providing excessive external rewards for an already internally rewarding activity can reduce a person's intrinsic motivation for the activity.

Payrise

An increase in the amount of money earned for work performed, typically expressed as a percentage of current salary.

Promotion

The advancement of an employee's rank or position in an organizational hierarchy.