The Observation Method of Data Collection

question 19

Multiple Choice

The observation method of data collection:

• A) seeks in-depth open-ended responses from targeted groups.
• B) is a projective technique.
• C) monitors the actions of people being studied.
• D) is the most common way to gather primary marketing research data.
• E) is designed to measure actual cause-and-effect relationships.

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Definitions:

Market Advantage

Market advantage refers to a strategic edge one company holds over competitors within its industry or market, often leading to stronger sales or brand loyalty.

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders, and is recognized as such by law with rights and liabilities that are distinct from those of its members.

Legal Entity

An organization or structure that has legal rights and obligations, including the ability to enter into contracts and sue or be sued.

Shareholders

Individuals or entities that own shares in a company, thus holding a portion of the company's ownership and sometimes entitled to dividends and a say in company decisions.