What Kind of Segmentation Would an Advertiser Have Used If

question 100

Essay

What kind of segmentation would an advertiser have used if it were to define its target market as people under the age of 18 and living in the metropolitan area of Houston,Texas?

---

Definitions:

Conditioned Reinforcers

Stimuli or rewards that have become reinforcing through their association with a primary reinforcer.

Punishers

Stimuli that decrease the likelihood of a behavior being repeated, often used in behavioral psychology.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Evolutionary Adaption

The process by which organisms adjust and change over generations to better survive and reproduce in their environments.