The Primary Reason Some Advertisers Set Up a Wholly Owned

question 73

Multiple Choice

The primary reason some advertisers set up a wholly owned in-house ad agency is to:

• A) increase their overhead.
• B) save money and tighten control over their advertising.
• C) stimulate external creative efforts on the part of the marketing staff.
• D) meet the challenge of ad agencies and mass media with respect to creative incentives.
• E) increase the percentage of the markup they earn.

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Definitions:

True Self

An individual's authentic core identity, unshaped by external influences or societal expectations.

Self-Efficacy

The belief in one's own ability to succeed in specific situations or accomplish a task, which can play a significant role in how one approaches goals, tasks, and challenges.

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states, such as triumph, despair, pride, and shame.

Incrementally

In a gradual manner that involves making small changes or additions step by step.