Relationship Marketing Is Defined in Most Marketing Texts as the Creation

question 15

Multiple Choice

Relationship marketing is defined in most marketing texts as the creation of customer loyalty through the establishment of a long-term win-win relationship between the buyer and seller.Which of the following terms MOST closely relates to relationship marketing?

• A) Horizontal cooperative advertising
• B) Account planning
• C) Vertical cooperative advertising
• D) Integrated promotions
• E) Decentralized advertising

---

Definitions:

Shareholder

An individual or organization that owns one or more shares of stock in a public or private corporation, thus holding a portion of the company's ownership.

Corporate Charter

A corporate charter, also known as articles of incorporation, is a legal document that establishes a corporation, outlining its structure, objectives, and the rules governing its operation.

Authorized

This term indicates that permission has been given by a relevant authority or person allowing specific actions or activities.

Treasury Stock

Shares that were once issued and outstanding but were subsequently reacquired by the issuing company and are held in the company’s treasury.