A Package Design Should Be Kept Simple

question 33

Multiple Choice

A package design should be kept simple:

• A) so that it can easily be changed on some fixed schedule.
• B) as a way to test the brand loyalty of its consumers.
• C) to meet the requirements established by the Food and Drug Administration.
• D) so that the advertising agency can include packaging in its IMC plan.
• E) because packaging materials cannot support high-resolution printing.

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Definitions:

Blood Pressure Cuff

An apparatus for gauging blood pressure, which incorporates an expandable cuff for limiting blood circulation and a manometer for assessing the pressure.

Invasive Measurement

Techniques that require entry into the body, through skin or a body cavity, to obtain accurate data regarding health conditions or physiological functions.

Tympanic Thermometer

A device used to measure temperature by detecting the infrared heat from the ear drum.

Kussmaul's Respiration

A form of hyperventilation that is a compensatory mechanism seen in conditions such as diabetic ketoacidosis, characterized by deep and labored breathing.