Dawn Dishwashing Detergent Ran an Ad in Which the Detergent

question 93

Multiple Choice

Dawn dishwashing detergent ran an ad in which the detergent was praised by wildlife experts who encouraged readers to join dawnsaveswildlife.com to learn how individuals can save the environment.The ad in this campaign used a(n) _____ copy that did not sell the product but rather explained how the manufacturer helped the environment.

• A) business
• B) service
• C) anecdotal
• D) institutional
• E) regulated

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Definitions:

Fixation

A persistent focus of the id’s pleasure-seeking energies at an earlier stage of psychosexual development, leading to unbalanced personality and behaviors.

Oral Stage

The first stage in Freud's psychosexual development, occurring in the first year of life, where pleasure is focused on the mouth area through activities such as sucking and biting.

Habitual Gum Chewing

The regular practice of chewing gum, often considered a repetitive or automatic behaviour that can influence oral health and stress levels.

Latency Stage

A phase in Freudian psychosexual development occurring from age six to puberty, characterized by dormant sexual feelings and a focus on social and cognitive skills.