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Pepsi and Coca-Cola Both Sponsor Traveling Carnivals in Rural Latin

question 29

Multiple Choice

Pepsi and Coca-Cola both sponsor traveling carnivals in rural Latin America to encourage product trial.This element of marketing communications is _______.


Definitions:

Promissory Note

A written, legally binding agreement in which one party promises to pay a defined sum of money to another party under specified conditions.

SEC

The U.S. Securities and Exchange Commission, a government agency responsible for regulating the securities industry and protecting investors.

Civil Fines

Monetary penalties imposed by a civil court or regulatory agency as punishment for violations of civil laws or regulations.

Cease And Desist

A legal order or demand to halt alleged illegal activities.

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