The Affective Step(s)of AIDA Is(are)___

question 57

Multiple Choice

The affective step(s) of AIDA is(are) ___.

• A)Attention
• B)Interest
• C)Desire
• D)Both attention and interest
• E)Both interest and desire

---

Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information to help companies make informed decisions about market opportunities and strategies.

Historical Purposes

Historical purposes refer to the use of historical data and insights to understand past phenomena or guide future decisions.

Positive Marketing

Marketing strategies aimed at promoting positive messages and social values, often focusing on the benefits to the community or environment.

Tracking Studies

Continuous or repeated surveys that monitor a product's performance, brand health, or customer attitudes over time.