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Many Organizations Are Too Small to Have a National Sales

question 17

Multiple Choice

Many organizations are too small to have a national sales force to help discover new-product ideas.As a consequence they often use _______ that offer a link between the customer and company.


Definitions:

Culture

The shared values, norms, beliefs, and practices that characterize an organization, community, or society.

Identify

The process of recognizing or determining the specific characteristics or features of an entity, distinguishing it from others.

Measure

To ascertain the size, amount, or degree of something typically by using an instrument or device.

Organizational Culture Artifact

Visible signs and symbols of an organization’s culture, including rituals, ceremonies, and the physical environment.

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