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Informing and educating the target audience about the product's benefits,characteristics,and features is part of the communication strategy in the ___________ phase of the product life cycle.
Opportunity Costs
The loss of potential gains from other alternatives when one alternative is chosen.
Target Cash Balance
The optimal amount of cash a company sets as a goal to maintain for operational and contingency needs.
Lockboxes
Special post office boxes set up to intercept and speed up accounts receivable payments.
Accounts Receivable
The sum of money that customers owe to a company for products or services that have been provided but not yet compensated for.
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