Which of the Following Is the Purpose of an Advertising

question 40

Multiple Choice

Which of the following is the purpose of an advertising plan?

• A) To determine what to communicate through ads
• B) To plan activities that will solve one or more of the marketing problems
• C) To translate marketing and advertising objectives and strategies into goals that media can accomplish
• D) To translate media goals into general guidelines that will control the planner's selection and use of media
• E) To determine which broad class of media best fulfills the predetermined criteria
• According to Exhibit 9-2, the purpose of an advertising plan is to determine what to communicate through ads. It includes the determination of:
• (a) how product can meet consumer needs
• (b) how product will be positioned in ads
• (c) copy themes
• (d) specific objectives of each ad

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Definitions:

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