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Which of the following is the marketing imperative for the 21st century?
Frame Alignment Theory
A sociological theory that explains how social movement organizations align their activities and goals with the interests and understandings of potential new members.
Solidarity Theory
Suggests that social movements are social organizations that emerge when potential members can mobilize resources, take advantage of new political opportunities, and avoid high levels of social control by authorities.
Resource Mobilization
Resource mobilization is the process of gathering the necessary resources, such as funds, volunteers, and information, for a group or movement to achieve its goals.
Breakdown Theory
A sociological theory that explains social movements as the collective response of individuals to structural weakness, disruption, or strain in society.
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