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One way to conceptualize the selling process is the "Four A's." Which of the following is NOT one of the Four A's?
Gender
The learned attitudes and behaviors that characterize women and men.
Biological Characteristics
Physical and genetic traits of organisms that define their species, and individual variations within it.
Sociobiologists
Experts who study the biological basis of all forms of social behavior in both humans and animals.
Intersexuals
Individuals who have biological characteristics that are not exclusively male or female, previously known as "hermaphrodites."
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