Which of the Following Statements About the Use of a Postscript

question 39

Multiple Choice

Which of the following statements about the use of a postscript (PS) at the end of a sales letter is true?

• A) Postscripts right after the greeting are most effective.
• B) Postscripts should be used to ask about the prospect's family or some other element of his or her personal life.
• C) Postscripts should be used to emphasize an important selling point.
• D) Postscripts should not be used to highlight the requested action because the customer may resent feeling pressurized by the sales team.
• E) Postscripts should ideally provide details of the sales representative to be contacted for queries.

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Definitions:

Foege

William H. Foege, a prominent American epidemiologist known for his contribution to the successful eradication of smallpox in the late 20th century.

Nicotine

A stimulant drug found in tobacco products, highly addictive and responsible for the dependency forming nature of tobacco use.

Mortality

The state of being mortal or the incidence of death within a population.

Morbidity

The condition or rate of disease or illness within a population at a particular time.