Describe the Driver and Expressive Social Styles and the Appropriate

question 62

Essay

Describe the driver and expressive social styles and the appropriate sales techniques for each style.

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Definitions:

Media Richness

The capacity of a communication medium to successfully transfer information and foster comprehension.

Biases

Prejudices or predispositions toward something or someone, often in an unfair or non-objective manner.

Interpersonal Communication

The exchange of information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.

Sender

The person or entity that initiates a message in the communication process.